According to the results of the SMPTE® 2018 Innovation and Technology in Media Entertainment Survey, organisations across the media and entertainment (M&E) industry are planning to increase investment levels in emerging technologies as the industry continues to embrace an aggressive approach to its digital transformation.
The Survey examined Artificial Intelligence (AI) and Machine Learning (ML), immersive media, professional media over managed IP networks, and the Better Pixels Project. It captured input from more than 200 responses from engineers, managers, directors, and C-suite executives whose organisations operate in the postproduction, production, R&D, distribution, preproduction, and consumption industries. Respondents reported having substantial expertise in engineering, postproduction, R&D, and production, and more than 70 percent indicated that they have more than 20 years in the industry. Nearly a third of respondents’ companies have 20 or fewer employees, and 60 percent have 500 or fewer employees. Almost 80 percent of these companies do business in North America, 50 percent in EMEA, 43 percent in Asia-Pacific, and 36 percent in Latin America.
The survey results highlight the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.
Key findings include:
- 80% Surveyed say AI/ML is a vital issue for the M&E tech industry.
- More than 61% say they are not personally involved with immersive media (including Virtual, Augmented, and Mixed Realities).
- More than 90% view professional media over managed IP networks as an essential issue for the future of the M&E tech industry.
- Nearly 80% see the better pixel project as an important issue for their organization, and almost 90% believe it’s essential for the industry.
A white paper summarising the survey results is available for download from SMPTE.
For more than a century, the people of the Society of Motion Picture and Television Engineers, or SMPTE® (pronounced “simp-tee”), have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars ™ are just two examples of SMPTE’s notable work. Now in its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.